Well, we did it. The vinyl-vinyl revival is in full swing. With many independent artists, the exhibition on the new release format, and many mainstream artists to draw, it is a big place in music history. There are also numerous new editions of classic LP’s and vinyl comeback is complete.
Together with the vinyl revival, new Internet sites that live up to for collectors and enthusiasts. One such place that has just launched, is www. NYLVI. com is the social marketplace, independent artists, labels and record stores and will be assisted in the dissemination of musical innovations for the global community of music lovers and record collectors aid.
I spoke with co-founder NYLVI Ivar Lien on the aims, ideals and values of this new, growing community record:
There are many vinyl sites on the Internet today, what will you apart from the others, what makes you unique
“We think there are two significant aspects to us from other websites. First, we have structured our market so as to reflect the world’s biggest music scenes. We hope it will be easier for users to discover more new music and that Local artists will be able to find a larger audience. To enable this we are together with some of best bloggers from these scenes, previews for all their posts you will find pages read on our scene. Instead of boring editorials and distant recommendations We think it’s much better to give the word to local experts to participate in these scenes on a daily basis. “
“A second aspect that we think make us a part of other services, as we have to emphasize the social aspects of the vinyl collection. We want to become something more than just a marketplace. Through various functions, we want to involve the users and allows for greater interaction . We want a community for music and vinyl-lovers, a place where they meet, exchange and sharing of knowledge and experience. “
Obviously you and your partner feel that vinyl is a good niche to come, but why the interest in vinyl-Where do you see the record in, say in ten years?
“NYLVI is definitely all about vinyl. We love almost everything about the format, but also part of the reason why we have started a company that is exclusively for vinyl, that we think it is very compatible with the digital future of the music industry. In the coming years, we think vinyl position will grow much stronger. In music and art in general, it seems, there is a strong movement away from postmodernism and beyond what Bourriaud, the old modern, where more art than Protest and response is made against the standardization and commercialization called in an increasingly globalized world. “
“Digital music allows quick and easy exchange between the people we love, but it’s also music and songs feel seen more like a commodity. The vinyl revival as a reaction against this, where both artists and listeners will appreciate the more exclusive features may be the vinyl format. In ten years will still be a niche format vinyl product, but hopefully a larger and more vibrant niche! “
Is your site “modeled” after someone in particular?
“No, we can not say that we modeled our Web site for anyone in particular. Of course we have a view on other sites for inspiration, but these sites span a wide spectrum. We have tried to incorporate ideas from these sites and in something new with NYLVI. The most important thing for us was to do our own thing and making something that music lovers and vinyl will hopefully have fun with. That is, we live in an age where speed of change is accelerating, and we always looking forward and will further improve and develop, one of the most complete and pleasant places to buy music on vinyl. “
So this is a global website, promotion of members from all over the world?
“Yes, a part of what we have so fascinating was found starting with an online marketplace for vinyl, as we in a way that would be presented at the crossroads of the global and local. Here, users, artists, labels, record shops and Collectors from all over the world can come together and, by drawing on specific knowledge of local scenes, explore to discover new music or old favorites have been looking for it for a long time. “
What do NYLVI or stand?
“It means both vinyl and is first! But we also want NYLVI with the same values and ideals, such as your local independent record will store: knowledge, enthusiasm and love of music, the support of artists and musical communities associated and the contribution of local variations and musical diversity. “
What do you hear, what is your kind of music?
“Close to impossible to answer this. I think we have an extremely broad taste in music. We are big fans of garage rock, like the whole line of bands from the 60s like The Sonics and chocolate bracelets and top with the Pandoras, the lemon spiders, Fleshtones, The Fuzztones, The Cramps Prince, Sound, Swingin Neckbreakers, King Khan & BBQ and Los Peyote cactus and, and, and …. But we’re also big fans of funk and African high life music guess. I of the records we been listening, most of this year, the Nigeria 70: Lagos Jump compilation, which is really awesome. And there is a lot of new exciting music from London now Outernational inspired artists such as Roots Manuva and Radioclit, all make really cool music lately. And there are so many other artists including Bo Diddley and Bob Dylan to Momus, Xiu Xiu and OOTORUICHI. It’s a long list. “
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So if you are a buyer or seller of vinyl records, NYLVI. com brings a fresh new online presence that will continue to raise the value of the vinyl record to the fore, both musically and socially. After all, it is about the music and music is a social phenomenon in itself. P>
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